STRATEGI KOMUNIKASI PEMASARAN PRODUK FAIR N PINK MELALUI MEDIA SOSIAL INSTAGRAM

Dr. Redi Panuju, M.Si, Redi Panuju STRATEGI KOMUNIKASI PEMASARAN PRODUK FAIR N PINK MELALUI MEDIA SOSIAL INSTAGRAM. Jurnal Studi Komunikasi Print ISSN:1412-7873; Online ISSN: 2598-7402.

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Abstract

The ease of getting information via the internet, supported by several social media chat applications has changed the pattern of selling goods by entrepreneurs. The focus of this research is abaout product marketing communica tion strategy through Instagram. Through the account Instagram @Fair N Pink Surabaya as an online marketing communication media in running business promotion. The purpose of this study is to find out the marketing egy of Fair N Pink through Instagram. This research uses Marketing Communications concepts and a descriptive qualitative method. The theory used is the marketing communications theory. The conclusion of marketing egy of Fair N Pink product marketing through social media to run online marketing communication strategy utilizing the features in instagram.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi
Depositing User: Fauzi Tian
Date Deposited: 09 Jul 2018 06:45
Last Modified: 09 Jul 2018 06:45
URI: http://repository.unitomo.ac.id/id/eprint/1013

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