Use of Social Media in the Development of Halal Tourism in Madura

Farida, Farida and Zulaikha, Zulaikha and Hartopo, Hartopo (2019) Use of Social Media in the Development of Halal Tourism in Madura. 1st Annual Internatioal Conference on Social Sciences and Humanities (AICOSH 2019), 339. pp. 12-18. ISSN 978-94-6252-776-8

Text 003Use of Social Media.pdf Download (2MB)

Abstract

The people of Madura are well aware of the rituals of prayers offered to the tombs of leaders, both religious leaders and personalities considered as elders of the community. The pilgrimage to the tomb then became a familiar activity conducted by the community. Not only are certain days considered as having special value, but pilgrimages also take place every day. The pilgrimage was then integrated into the religious tourism of Madura. Although there is a lot of religious tourism, Madura did not apply the concept of halal tourism. Even the development of tourism alone has not been done optimally and tourism is the main development sector in Indonesia in general.The role of social media and technology 4.0 is highly anticipated for the development of tourism and the introduction of the halal tourism concept in Madura. Unfortunately, social media and information technologies have not been widely used to develop tourism potential, especially the movement to achieve halal tourism in the Madura region. The presence of the government is also perceived as insufficient in the development of tourism potential and the absence of the concept of halal tourism in regional development. This research attempts to determine how society and government translate the halal words into tourism development and how social media contributes to developing the halal tourism potential of their region. Keywords: tourism, halal tourism, social media

Actions (login required)

View Item