New media political communication analysis on the Risma-Whisnu Campaign in Surabaya Major Election 2015

Nur’annafi Farni Syam Maella, M.I.kom, Nur (2016) New media political communication analysis on the Risma-Whisnu Campaign in Surabaya Major Election 2015. The International Conference of Communication Science Research (ICCSR) 2015. ISSN 978-6027-487-406

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This research is about Rhisma-Whisnu political campaign as one of the candidates in Surabaya mayor election 2015 in the new media era. It is important to know how they create their political messages, the structure and the meaning of their messages in using new media. We know that political communication is becoming more shopisticate and change significantly. Sophistication of information technology and media also change political system, pattern of thinking and political behavior. The goal of this research is to describe how the political communication process used by Risma-Whisnu to get political support from political voters. How they used new media is the central question. The role of the new media give the new strength for Indonesian political system and one of the tool for political campaign, socialization, political imaging and even propaganda by political candidates. Of course, Surabaya mayor candidates in local political election in 2015 also use this new media. Qualitative method use in this research with case study approach. And the research subjects are media campaign used by Risma-Whisnu, e.g. Facebook, Twitter, and also their interaction with political participants by using new media. Key instrument in this research is the researcher that collect data by in-depth interview with several key informant, new media observation and document studies relate with research object. Researcher analyze news and status update on Facebook and Twitter, newspaper and magazine news online shared on Facebook and Twitter. The results of this study indicate that Risma and Whisnu as political candidate consciously and more advance use new media to gain political support. New media users are new political market to deal and cope with. Political candidates also use new media to socialize their political program and persuade political voters. But their political interaction in media with their political followers is still in small amount and not yet well established. This should be corrected because the use of new media can improve social capital, political bond, participation and political satisfaction. Healthy use of communication and political campaign can be priceless political capital to improve political maturity towards civil society. Keywords : political communication, new media, local election.

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi
Depositing User: Hellen Tuhumena
Date Deposited: 03 Sep 2019 08:00
Last Modified: 03 Sep 2019 08:00

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