Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University)

firdaus, firdaus and Sukesi, Sukesi and fitriani, windyra and Indrasari, Meithiana and SUGIYANTO, SUGIYANTO Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University). ACHITS Proceedings of the 1st Asian Conference on HUmanities, Industry, and Technology for Society.

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Abstract

Online buying and selling is popping up, competition is getting stronger and lighter, so online buying and selling companies are competent to attract the attention of consumers. Respondents in this study were FEB University Students Dr. Soetomo Surabaya with a sample of 92 respondents. Online, what are the dominant factors in FEB University students Dr.Soetomo Surabaya. And IBM SPSS version 21.00 analysis tool Functional Factors, Convenience Factors, Personal Factors that determine product purchasing decisions online at FEB University Students Dr. Soetomo Surabaya and Psychological and Social Factors are the dominant Factors.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	Husein Muhammad
Date Deposited:	02 Apr 2020 03:18
Last Modified:	02 Apr 2020 03:18
URI:	http://repository.unitomo.ac.id/id/eprint/2534

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