EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY FOR PUBLIC RESPONSE TO OPERATING ACTIVITIES PT PEMBANGKITAN JAWA BALI (PT PJB)

Assagaf, Aminullah and Yunus, Eddy and Indrasari, Meithiana (2017) EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY FOR PUBLIC RESPONSE TO OPERATING ACTIVITIES PT PEMBANGKITAN JAWA BALI (PT PJB). In: Proceeding 12th ADRI 2017, march 30 - april 1, 2017, Bogor.

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Abstract

The purpose of this study is to mengetahui the influence of CSR programs in social activities on the response of people around the installation related to the generation operations of PT. PJB. Studying the public response over the CSR program directed towards productive activities to help ease the burden on communities around isntalasi generation PT. PJB.Memahami public response on CSR program of activities aimed at environmental preservation community around the installation of generation PT. PJB. The methodology used in this study is reflected in the model regression analysis and primary data collected via tail questionner separately examine the research hypothesis is that the program of CSR activities has positive influence on the community response around the installation of generation. The response in the form of support to the operational activity of the generation that is managed by PTB. While difkelompokkan CSR activities in the form of social assistance, productive activities that help the economic life of society, and keiatan pelesatrian surrounding natural environment. The findings in this study, namely that kegitan corporate social responsibility conducted by PT PJB in order to help social activities has received a positive response and significantly by the community around pembangkita installation. Support of productive activities to help promote economic activities around the corporate environment, and exhibited significantly positive effect on the response of the community. And activities in the form of aid for the improvement or preservation of the natural environment around the installation and significant positive effect on the response of the community. The implications of this research, which is associated with CSR activities that responded positively and significantly by the public, shows that companies need to maintain continuity of CSR programs, and set up planning more comprehensive and integrated, thus providing optimum benefits for the community or people, improve the company's value in the form of profit and preservation of the natural environment or the planet. Keterbatas pThis enelitian, mainly because it can not reveal the motivation of management and other factors that influence decision making responsibiity corporate program undertaken by the company. Keyword: Corporate Social Responsibility, Sustainability of People, Planet and Profit.

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