Perceived Risk, Website Design and Customer Loyalty on Online Shopping Consumers during the Covid-19 Pandemic

Setyo Kusumo, Imo and Sukesi, Sukesi (2021) Perceived Risk, Website Design and Customer Loyalty on Online Shopping Consumers during the Covid-19 Pandemic. Kaav International Journal of Economics, Commerce & Business Management, 8 (4). pp. 46-52. ISSN 2348-4969

[img] Text
Perceived Risk, Website Design and Customer Loyalty on Online Shopping Consumers during the Covid-19 Pandemic.pdf
Download (829kB)
Official URL: http://www.kaavpublications.org/

Abstract

The ecosystem of online stores and businesses or more popularly with the name of e-commerce in Indonesia is slowly showing its excitement. Since distance restrictions or social distancing were announced, the use of shopping apps has increased by 300 percent. Applications that are widely used are shopping applications that sell a variety of daily needs, as well as special applications for buying and selling used goods. The trend of online shopping in Indonesia during this pandemic has also increased. Loyalty is one of the important factors in driving a sustainable business. This researchaims to analyze the influence of Perceived Risk and Website Design on Customer Loyalty through Customer Satisfaction on Online Shopping Consumers during Covid19 Pandemic.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Husein Muhammad
Date Deposited: 19 Jan 2022 12:35
Last Modified: 19 Jan 2022 12:35
URI: http://repository.unitomo.ac.id/id/eprint/3285

Actions (login required)

View Item View Item
Universitas Dr. Soetomo Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.