Indrasari, Meithiana and Purnomo, Bambang Raditya and Yunus, Eddy (2017) PRODUCT DEVELOPMENT AND PRODUCT INNOVATION OF TEH HIJAU CAP POHON KURMA (A Study on PT Panguji Luhur Utama). Journal of Technology Management and Business (ISSN: 2289-7224) Vol 04, No 02, 2017, 4 (02). pp. 86-96. ISSN 2289-7224
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PRODUCT DEVELOPMENT AND PRODUCT INNOVATION OF TEH HIJAU CAP POHON KURMA (A Study on PT Panguji Luhur Utama).pdf Download (343kB) | Preview |
Abstract
This research aims to explain and analyze product development strategy and product innovation of Cap Pohon Kurma Green Tea. Descriptive method with qualitative approach is a type of research used by researchers. The purpose of this research so that researchers can describe the actual situation in accordance with reality, digging and analyzing more deeply related to product development strategy and product innovation by using observation, interview and documentation in data collection techniques. The results of this study indicate that the process of product development should be done pro-active with still pay attention to financial performance of company (financial performance) so that what is expected by consumer in market can also fulfill expectation from shareholders (stockholders). Keywords: Product Development, Product Innovation, Green Tea, Descriptive Qualitative
| Item Type: | Article |
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| Uncontrolled Keywords: | Product Development, Product Innovation, Green Tea, Descriptive Qualitative |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | Aris Eko |
| Date Deposited: | 02 Jan 2018 06:22 |
| Last Modified: | 02 Jan 2018 06:22 |
| URI: | http://repository.unitomo.ac.id/id/eprint/629 |
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