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Agustiawan Djoko Baruno, SE, MM, Agus and Juli Ani Muliya Abady, Juli (2022) THE EFFECT OF MARKETING MIX AND COMMUNITY CULTURE ON THE BEHAVIOR OF CONSUMER BUYING INTEREST IN THE COFFEE MILK ICE VARIAN OF JANJI JIWA. Ekspektra: Jurnal Bisnis dan Manajemen,, 6 (1). pp. 1-8. ISSN 2549-6972 (Submitted)