Konvergensi Media Dakwah: Studi Kasus Radio Komunitas Ma’dinul Ulum Tulungagung

Redi Panuju, Redi Konvergensi Media Dakwah: Studi Kasus Radio Komunitas Ma’dinul Ulum Tulungagung. Jurnal Komunikasi Islam | ISBN 2088-6314 | Terakreditasi Menristekdikti SK. NO. 2/E/KPT/2015 | Volume 07, Nomor 01, Juni 2017 Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi Universitas Islam Negeri (UIN) Sunan Ampel Surabay.

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Abstract

This study discusses the convergence of media conducted by Pesantren Madinul Ulum (Madu) community radio in Campurdarat Tulungagung East Java for promoting Islam. It is interestingly enough to be studied because there are limited availability of channels and the function of com– munity radio constrained by government laws and regula– tions. Using qualitative approach during January-August 2016, the study has found that this community radio has taken advantage of regulatory gaps to develop a converged media strategy for da'wah. This is conducted by utilizing streaming media, building community radio networks, sy– nergizing with private broadcast radio, setting up private TVs, combining radio broadcasts with online media, and combining on-air with off-air activities.

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