STRATEGI BERJARINGAN RADIO KOMUNITAS ISLAM MADU FM TULUNGAGUNG

Dr. Redi Panuju, M.SI, Redi Panuju STRATEGI BERJARINGAN RADIO KOMUNITAS ISLAM MADU FM TULUNGAGUNG. JURNAL SOSIOLOGI REFLEKTIF Laboratorium Sosiologi Fakultas Ilmu Sosial dan Humaniora Universitas Islam Negeri Sunan Kalijaga Yogyakarta Volume 12, Nomor 2, April 2018.

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Abstract

The purpose of this study is to determine the strategy of community radio broadcasting in particular contestation Madu FM community radio in Tulungagung in East Java Indonesia. Madu FM community radio phenomenon is interesting to study because it is a community radio station that managed to grow in the midst contestation broadcasting. Community radio gets limitation restriction (restriction) of the state through the Broadcasting Act (Act No. 32 of 2002 on Broadcasting). Besides, the community radio still has to compete with the private radio and private television. Madu FM is able to adapt to circumstances without violating the rules. The result is a strategy of community radio broadcasting successfully innovate innovation so that it becomes exist. This research approach is qualitative approach with the method of observation and indepth interviews. The study was conducted during the period from March to August, 2016.

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