Key Determinants of Online Product Purchase Decisions for Students in Surabaya City(Case Study at FEB Students, Dr. Soetomo University)

MEITHIANA, INDRASARI (2019) Key Determinants of Online Product Purchase Decisions for Students in Surabaya City(Case Study at FEB Students, Dr. Soetomo University). In: Proceedings of the 1st Asian Conference on Humanities, Industry, and Technology for Society, ACHITS 2019, 30-31 July 2019, Surabaya, Indonesia.

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Abstract

Online buying and selling is popping up, competition is getting stronger and lighter, so online buying and selling companies are competent to attract the attention of consumers. Respondents in this study were FEB University Students Dr. Soetomo Surabaya with a sample of 92 respondents. Online, what are the dominant factors in FEB University students Dr.Soetomo Surabaya. And IBM SPSS version 21.00 analysis tool Functional Factors, Convenience Factors, Personal Factors that determine product purchasing decisions online at FEB University Students Dr. Soetomo Surabaya and Psychological and Social Factors are the dominant Factors.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Aditya Masruri
Date Deposited: 11 Oct 2019 03:21
Last Modified: 11 Oct 2019 03:21
URI: http://repository.unitomo.ac.id/id/eprint/1949

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