Effect of E-Marketing and E-CRM on E-Loyalty : An Empirical Study on Indonesian Manufactures.

Riyadi, Slamet (2021) Effect of E-Marketing and E-CRM on E-Loyalty : An Empirical Study on Indonesian Manufactures. Turkish Journal of Physiotherapy and Rehabilitation, 32 (3). pp. 5290-5297. ISSN ISSN: 2651-4451,e- ISSN: 2651-446X

Text (Turkish Journal of Physiotherapy and Rehabilitation) 32-1-634.pdf Download (333kB)

Abstract

The purpose of this research is to analyze the effect of e-marketing on e-loyalty, the effect of e-crm on e- loyalty of manufacture in Banten. The method used in this research is quantitative method, data collection method by distributing questionnaires to manufactur manager. The questionnaire was distributed electronically using simple random sampling technique. The results of the questionnaire returned were 100 respondents. Based on the results of data analysis, it is concluded that e-marketing have a significant effect on e-loyalty. An increase in the e-marketing variable will be followed by an increase in e-loyalty and a decrease in the variable e-marketing will be followed by a decrease in e-loyalty. e-crm have a significant effect on e-loyalty. The novelty of this research is the variable relationship model of e-crm, e-loyalty and eloyalty.The results of this study can become a reference reference for future research to be applied in other places or countries. Key Words : e-loyalty, E-marketing, E-loyalty

Actions (login required)

View Item