Perception and behavior Community Institution Broadcasting Community Radio Madu Fm in Arena Contestation Broadcasting

Panuju, Redi and Sholahuddin, Agus and Wahidin, Samsul (2017) Perception and behavior Community Institution Broadcasting Community Radio Madu Fm in Arena Contestation Broadcasting. European Journal of Social Sciences, 54 (3). pp. 352-362. ISSN 1450-2267

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Abstract

This study aims to describe and analyze the community's perception Community Broadcasting Institution Radio Madu FM Campur Darat Tulungagung in the arena of contestation broadcasting, and to describe and analyze the behavior of community broadcaster’s community Radio Madu Campur Darat Tulungagung as a result of perceptions of the contestation broadcasting. This study used a qualitative approach. Informants in this study is the Officers and members of the Association Community Broadcasting Institution Radio Madu FM Campur Darat Tulungagung, East Java. Community Broadcasting Institution Radio Madu FM perceive that the contestation of community radio broadcasting consequences of marginalization by the state through broadcasting laws and regulations governing community radio. Madu FM considers itself that the boarding school is the center of politics and uphold the government (ulul amri), then anything that does not meant revolt, but merely maintain the viability of their communities. Behavior Institute for Community Broadcasting Radio Madu FM consistent with perceptions about the contestation of broadcasting, in particular in accordance with the ideas they have. Ability to manage broadcasters (release management) demonstrated through management principles that are usually carried out by private broadcasting institutions. Community radio broadcasting is determined on the loyalty of the community as a listener, then in the preparation of Madu FM broadcast format is very expensive aspirations of the people. The event program is seen as an event format that should suit the interest of the listener. In order to develop their communities, Madu FM conduct activities that may involve various groups, from youth to adulthood and in order to improve the quality of their communities, Madu FM conduct training activities, as well as counseling. And in order to expand his audience Madu FM promoted through the exhibition.

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