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firdaus, firdaus and Sukesi, Sukesi and fitriani, windyra and Indrasari, Meithiana and SUGIYANTO, SUGIYANTO Key Determinants of Online Product Purchase Decisions for Students in Surabaya City (Case Study at FEB Students, Dr. Soetomo University). ACHITS Proceedings of the 1st Asian Conference on HUmanities, Industry, and Technology for Society.